As a debt consolidator, mortgage/insurance provider or creditor, you rely on leads databases for e-mail and telemarketing campaigns as a cornerstone of your business' success. These leads generate new clients and directly affect your ability to meet the bottom line.
Leads providers obtain their leads from a variety of sources. Some are individuals who have filled out web forms or sent e-mail requests for information on services like debt consolidation and borrowing. These leads are pre-qualified and are looking for service providers.
Other leads are obtained from documentation on individuals who have already filed for bankruptcy. These leads are looking for creditors and mortgage providers willing to lend them money to make a new start financially. These types of leads are ideal for companies looking to expand their client lists.
The type of information you want from your leads databases is unique to your individual business and marketing campaign needs. Some leads providers only provide certain contact information. If you are focused specifically on telemarketing or e-mail marketing campaigns, even leads providers with limited contact information can meet your needs.
Other leads providers offer comprehensive information on leads, including name, e-mail address, phone, fax and mailing address. How much information you want on leads is sometimes proportional to how much leads providers charge.
Before you spend money on leads, you want to make sure they will be an effective tool for your business that will produce results. It is usually best to look for leads providers that offer pre-qualified leads. This means the company has already proven the lead has a certain level of interest in your services, and is not "cold."
For example, if a debt consolidator leads provider is offering you pre-qualified leads, this likely means that the leads on their lists have already requested debts consolidation advice or have initiated consolidation proceedings. Pre-qualified leads lists are more likely to be interested in your services and less likely to elicit the familiar response "no thanks, not interested."
If you find a leads provider who seems to have what you're looking for, it's always a good idea to research the company. Find out who else has purchased leads lists from them and whether they were satisfied with the provider's leads. You may also request a demo or sample from the leads provider so you can "test the waters" and make sure you want what they are selling. After all, buying leads is just a waste of money unless they help you sell your services and build you client lists.