Mortgage Lists - The Importance of Targeting

Mortgage Lists - The Importance of Targeting

For a mortgage broker who relies on direct marketing promotions as their way of promoting their mortgage refinancing packages, a mortgage list is considered as a vital element in accomplishing that goal. Therefore, most mortgage brokers understand that using a targeted mortgage list for their mortgage marketing campaigns, the success of their company relies squarely on the targeted mortgage list and the offer on the mail piece. It s also a cost effective solution as opposed to an expensive media advertising campaign and at the same time an effective means of increasing the probability of a more responsive market.

Mortgage Lists - The Importance of Targeting

The mailing system did not only serve its basic purpose but has, in some ways, diverted into a more lucrative function in the world of entrepreneurship and marketing. That is why most mortgage companies have engaged into the utilization of a mortgage list.

Hence, the mortgage industry followed the trend of this innovative marketing strategy. They, in turn, have come to use the mortgage list as their top marketing technique in order to boost their productivity.

Basically, the mortgage list is a collection of people s names and addresses that represents the target market as far as a mortgage-lending business is concerned. In many instances, people who are included in a mortgage list are those that meet specific criteria.

Generally, there is a vast array of mortgage lists; some of the most used mortgage list criteria are as follows:

1. Basic demographic profile

This classification of mortgage lists refers to the demographic profile information of the people. The information contained therein is basically the primary source of most companies who seek the services of a mortgage list provider.

Under this category, the name, complete address, home telephone number, and the zip code of a consumer are all included.

2. The income data.

This category of mortgage list includes the income profile of the mortgage refinance prospects. This is very useful to mortgage lending companies who would like to promote their services to people who would most likely respond to their promotion based on their financial capability.

3. FICO scores.

This category relies on the FICO scores of the consumers who have an existing credit history.

Mortgage companies use the FICO mortgage lists to find prospective clients who are more closely targeted for the kind of mortgage refinancing that the mortgage company is interested in pursuing. In this case, the list can include those who have low FICO scores and have higher credit card debt so they are exceptional mortgage refinance prospects to pay off the high interest rate credit card balances.

With this type of mortgage list, mortgage-lending companies will have a greater edge on their marketing strategy by using the viability of the FICO mortgage list.

4. Home value

Because mortgages probes more on home equity programs and mortgage lending activities, companies who are in this kind of business will make use of mortgage lists with home values as a source of information. This means that people who would most likely seek mortgage refinancing are those who have higher amount of pending payables.

5. Bankruptcy files.

This category of a mortgage list refers to those who have already filed bankruptcy cases and who are in danger of imminent property loss. People on this list would make good mortgage leads because they would most likely seek the help of a mortgage refinancing company as an alternative move in their bankruptcy case, provided that the bankruptcy proceedings they have filed includes liens on properties etc.

6. Open mortgage balance.

Homeowners with an open mortgage balance for a mortgage list are great prospects for mortgage brokers & lenders. This is because people who have an outstanding balance on mortgage loans will most likely be interested in a financial solution such as home refinancing, home equity, or debt consolidations. Therefore, mortgage companies usually utilize this kind of mortgage list.

7. Name of lender.

This type of mortgage list would show a number of people who already have a mortgage with certain mortgage companies. To use this as your primary mortgage lead list, you will most likely end up with a number of potential clients who would also be interested in your services or products.

So, for businesses that are into mortgage lending, it is best that you use these mortgage lists so to help you in obtaining the kind of market suitable for the services that your company has to offer.

 

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