Throughout the 1960s the company continued to expand at a fast pace.
Investors who served the company in through its rough phase of slow research and
development turned millionaires.
In 1960, a research institute for xerography came into existence named
"Wilson Center for Research and Technology" in Webster, New York. In the
following year the company changes its name to "Xerox Corporation" which was
also listed in NYSE.
In 1963, Xerox announced its first desktop plain paper
copier. Ten years later in 1973, a color copier was introduced. In 1971, Gary
Starkweather a researcher tried to modify a Xerox copier which resulted in the
evolution of the first laser printer in 1977.
Xerox was revived in the 1980s and 1990s with better quality in design and
enhanced product line. It was in the 1980s that Apple considered purchasing
Xerox. However, not able to strike a deal, Apple copied the GUI idea of Xerox
for its own personal computers.
Xerox's case was dismissed as it had passed the three year statute limitation
and was too late to file the suit. The 1990s saw a complete new look to its
product line. High quality printers, scanners, etc made Xerox a market leader.
In the year 2000, Xerox bought Tektronix color printing and imaging division for
US$925 million. Four years later in September 2004, Xerox proudly celebrated the
45th anniversary of Xerox 914. After selling over 200,000 units across the globe
from 1959 to 1976, the production was finally called off by the end of 1976.
Today, Xerox 914 is a part of American History as an aircraft in Smithsonian
Institution.
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