Your business can be open 24 hours a day, 7 days a week, accepting and processing orders throughout the night without your intervention. And the lack of supervision allows you to cut costs, which can translate into savings for your customers, giving your business a competitive edge. Finally, because you can store the goods in a large warehouse away from the city centre, you will be able to keep your stock up to date and in greater quantities, so that any orders can be shipped without delay. Your ecommerce wing will only be successful if it is managed effectively, however.
If your operation is a large one and has its own IT and marketing teams you should be able to set up an online commercial wing without difficulty. Building your own ecommerce operation allows you to maintain close links with your existing ordering and inventory systems and permits a greater level of customization both in terms of the features and look of the store and the back-end interface. However ecommerce is quite a specialised field requiring a level of expertise and can take a considerable amount of time to implement properly. The level of ongoing maintenance that is required can also be a drain on your internal resources. An alternative might be to have your ecommerce software hosted by an external company, although this might result in your site having a generic look and there being restrictions about how much you can change it.
A better way of launching an ecommerce service is to hire a consultant to give you advice and assistance regarding the implementation and day to day running of the site so it can be easily maintained without any special skills being required. But which consultant to choose? Well, perhaps the best way of selecting a consultant to suit your needs is to run through a checklist of the various services they offer and establish what is included in the standard consultancy fee.