Exclusive mortgage leads are simply leads that are sold only once. When you purchase exclusive mortgage leads, these leads are solely yours and will not be sold to other lenders and brokers. Meanwhile, non-exclusive mortgage leads are sold to several brokers and loan officers at the same time.

The big advantage of exclusive mortgage leads is that you face less competition from other mortgage brokers. Thus, the chances of closing a loan are considerably higher than when you buy non-exclusive mortgage leads. However, exclusive mortgage leads are naturally more expensive than non-exclusive mortgage leads.

A number of lead companies offer high-quality exclusive mortgage leads that guarantee a high close rate. When choosing which lead company to invest with, take note of some important points. Make sure that the lead company you choose offers a good return and refund policy on their exclusive mortgage leads. Most lead companies offer excellent return policies and guarantees.